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STYLE REPUBLIC MAGAZINE.COM: FASHION - MARCH 2010



Fashion is an industry built on the grueling efforts of various industry professionals - photographers, models, designers, stylists, make up artists, editors...etc. For the most part, behind-the-scenes recognition is often mediocre at best. Yet, all of the above mentioned professionals are expected to know three things about the fashion world's most renowned campaigns and/or editorial shoots: Who, what, and where. Enter Founder & CEO of acclaimed fashion go-to site, My Fashion Database. Former male model Keith Britton has created a database that spans a need for information, and the need for recognition.



MyFDB.com contains a comprehensive database of professional credits, company profiles, talent directories, biographies and a highly advanced catalog of published work in both advertisements and editorial placements in fashion magazines. Just as similar sites have compiled movie and television credits in one convenient place, MyFDB.com fills this void in the fashion world.

“Most published work in fashion only lists a few verified credits at best and some of the very people that are creating these pages, through no fault of their own, are being left without acknowledgement of their work,” says Britton. “Artists need to concentrate on the set as the shoot comes alive, and as they move on to their next project, it’s often difficult to assure their work is credited and recognized. MyFDB.com will do just that.”

Founded in 2008, MyFDB now boasts over 40,000 people profiles and over 7,000 companies & images. The now successful concept also has the support of various industry notables - such as Zoe Saldana (Avatar).



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