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by: Style Republic

05 Jan
Let's face it - designers and their labels are hopping on to the technology & social media bandwagon almost as quickly as the World Wide Web is advancing. We're seeing things today that just last year would have seemed impossible (or rather, improbable). Companies are pouring hundreds of thousands of dollars into streaming runway shows on the sides of buildings, engaging their shoppers online (as well as offline), and ultimately creating a lifestyle that is more accessible and relatable than ever. Of course, there are a select few who choose not to involve themselves in the technology revolution that this industry is experiencing - but of those that do choose to participate (the majority), which are leaving the best impressions? Which brands are moving forward the fastest? Here are our picks.
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by: Style Republic

05 Jan
Let’s start by breaking down one common misconception, shall we? Yes, the fashion industry often appears to be what it is strategically marketed as – glamorous. Trust us, it can be (no one parties harder than the fashionably inclined)! However, with all of that glamor, comes a LOT of baggage. Scene: You’re working alongside one of the world’s most established editors at their respected publication – Fantastic, right? The phones are ringing, hundreds of employees are running through the hallways, coffee teetering in one hand, paper work in the other. Photographers are anxiously awaiting said-editor’s decision on photographs that arrived via e-mail no more than 5 minutes ago, while clothing racks heaving hundreds of thousands of dollars worth of merchandise are being hauled from one end of the office to the other (through the same hallways that contain previously mentioned hundreds of people). Publicists A, B, and C all want to know when their feature stories will run (they’re asking you, because your editor is in a meeting). Did we mention that the phone is still ringing? Shoes need to be returned, samples need to be shipped… Get the picture? We’re not trying to scare you – we’re trying to prepare you. Fashion is hard....
by: Style Republic

05 Jan
There's a hint of snow in the chilly air, holiday shoppers are parading the block with one hand on their hats - boxes & bags in the other; and there's an obnoxious holiday tune being projected into the atmosphere (composed by Danny Elfman for Van Cleef & Arpels, which resides just next door to our current location). Yes, it must be that time of year. We're standing in front of Bergdorf Goodman with notable and talented window artist, David Hoey (who humorously tells us that the tune composed by Elfman is indeed NOT being emitted from Bergdorf Goodman). A true visionary, Hoey has been responsible for producing and maintaining the works of art that display on the corner of 5th & 58th for more than a decade. When it came time for us to tour the annual spectacle, we thought it sensible to catch up with the only man who could possibly turn a day of actual shopping, into window shopping. [Photograph: David Hoey stands in front of Bergdorf Goodman, Style Republic Magazine.com]...

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