"I grew up in New York City and I was born there...and you're born knowing that Tiffany's is the best," states Lady Gaga in the acclaimed Super Bowl advertisement's opener. In case you've forgotten, the spot (seen below) aired just prior to the pop star's half-time performance at this year's annual football fête.
Today, Tiffany & Co. dropped the official campaign images. Styled by the legendary Grace Coddington, elegant Stefani Joanne Angelina Germanotta wears the brand's new fashion jewelry collection entitled Tiffany Hardware, and is photographed in simple black and white attire against the signature Tiffany & Co. blue backdrop.
"I love Tiffany HardWear because it's different and elegant — but it's not what you would expect of elegance. That's like me I think — I'm a bit different," Lady Gaga said in a statement. "To me, Tiffany is definitive and iconic, yet continues to push and evolve with the times."*
Go behind the scenes with Lady Gaga and Tiffany & Co. in the clip below.